My research explores responsible social and environmental practices in the fashion supply chain from a design perspective. Working closely with key stakeholders, in particular fashion consumers and brands, my work investigates how a collaborative approach can aid in moving the industry forward to a more sustainable future.
Since the publication of my PhD in 2015, entitled Influencing Ethical Fashion Purchasing Behaviour, lines of inquiry have continued to explore the diverse approaches possible in the implementation of sustainable practices in the fashion industry. Examples include: utilising zero-waste pattern cutting methods to lead the creative design process, engaging fashion consumers in a transparent business model, the inclusion of people in the product lifecycle in the consideration of ethics, the role of consumers and retailers in the application of sustainable values in fashion, how higher education contextualises sustainability as a key design tool and the challenges facing the adoption of circular principles in fashion.
