Mark Blythe is Professor of Interdisciplinary Design at Northumbria University. He is a design ethnographer with a background in critical theory. He recently co-edited the Springer book Funology 2 with the lovely Andrew Monk. He also co-edited the MIT book Critical Theory and Interaction Design with the fabulous Jeffrey and Shaowen Bardzell. Lately he has jumped on the “design fiction” bandwagon and co authored Research Fiction and Thought Experiments in Design with the frankly magnificent Enrique Encinas.